Now, I’m not going to do a full breakdown of this. I just wanted an excuse to type a post as I got a new keyboard and needed something to use to put it through it’s paces. (Side note, this keyboard is amazing). Anyway, there won’t be a minute by minute breakdown in this post, just a quick going over why this video is so fucking awful.

Firstly, and this is different to usual, I’m not even going to post the video. You don’t need to watch it. I’ve saved a picture from it and I will be using that to point out the main flaw of the promo. We’re going to start with the lyrics!

I walk a lonely road
The only one that I have ever known
Don’t know where it goes
But it’s only me, and I walk alone

I walk this empty street
On the boulevard of broken dreams
Where the city sleeps
And I’m the only one, and I walk alone

I walk alone

I walk alone

I walk alone, I walk a…

My shadow’s the only one that walks beside me

My shallow heart’s the only thing that’s beating

Sometimes I wish someone out there will find me
Till then I walk alone

Think I’ve made my point.